hma - Heider Marketing & Advertising
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hma - Creative Capabilities

HMA will develop innovative & creative messages that will convince, motivate & persuade today's savvy & price-sensitive consumer to respond to your message and buy from you! Your messages will be fully integrated with all of your campaigns, providing consumers consistency across all communication channels.

• Copy-Writing & Positioning Statements
• Design & Production of Audio, Video and New Media
• Direct Mail
• Direct Response
• Free-Standing Inserts
• Graphic Design & Layout
• Logos, Jingles, Brochures and Corporate Identity
• Outdoor & Out-of-Home Advertising
• Print Advertising
• Radio Advertising
• Television Advertising


hma - Media Capabilities

No media is good, bad, or better than another. A sound message with real benefits can make your cash register sing if targeted to the right audience and the medium is used for its strength. A proper media strategy is vital for effective marketing. Researching, planning, negotiating, placing and managing media is a complex job. Getting it right, on time and on budget is critical for your success. Getting it wrong can be expensive. Here are a few components of the media services we'll provide you with:

• Budgeting & Planning
• Demographic & Geographic Analysis
• Market and Competitive Research
• Media Research including Reach & Frequency Analysis
• Merchandising & Value-Added Negotiations
• Rate Negotiation, Placement and Tracking


hma - Web & internet capabilities

The Internet provides advertisers with a unique opportunity to engage consumers 24/7.
Listed below are a few of the venues we can help with:

• Web site construction, publishing and maintenance
• E-mail acquisition, development and deployment
• Text campaigns
• Search Engine Optimization
• Paid Search and Paid On-line Advertising Campaigns
• Construction and management of "social networking" channels including Twitter, Facebook, MySpace, LinkedIn and YouTube.



 
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