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Ronald A. Heider - Co-Owner & Founder
Ron opened the doors to HMA with one guiding principle…ultimately; advertising is about getting an opportunity to make the sale.
His experience in the advertising, marketing and media community spans over twenty years and includes all sides of the desk including media sales, agency and client/advertiser. During his career, Ron has worked with all types and sizes of businesses from entrepreneurs with an idea to national distributors with hundreds of stores.
As the face of the agency, Ron works directly with every client insuring the goals of the campaign are met and nothing is lost during the transfer of information between advertiser and agency. When not in direct communication with clients, Ron is involved with the development of marketing strategy and its execution, media negotiations and management and oversight of the creative process. |
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Deborah L. Heider - Co-Owner
As co-owner of HMA, Deborah is the glue that binds the team together. Her creative vision and involvement in client activity makes sure every campaign element is on time and on target. No detail is left un-checked making each clients campaign as cost-efficient as possible.
Another hat worn by Deborah is that of fiscal-watchdog. Meticulously verifying each media and vendor invoice and comparing it to what was actually ordered, Deborah makes sure HMA clients get more than what they pay for. |
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Thomas Smigel - Video
Tom has been shooting, editing and producing videos for over 21 years. He's traveled the globe providing marketers with corporate videos, infomercials and of course, commercials.
Tom believes that video is one of the strongest ways to communicate your message. Un-afraid to speak his mind, Tom will quickly say if the video is trying to say too much, too little, or on the mark entirely.
Tom works hard to make every video will increase market share, promote products and services in the best possible light and strengthen customer relationships. True to the HMA motto, Tom wants every video to build the brand and sell the product while making the client look good. |
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Todd Washburn - Audio Engineer & Producer
An accomplished musician, songwriter and composer, Todd oversees all audio production work for HMA clients. Todd scores soundtracks for international music licensing companies, who supply cues for TV broadcast, network and cable, including CBS, NBC, ABC, LIFETIME, THE LEARNING CHANNEL, A&E, ANIMAL PLANET, and THE TRAVEL CHANNEL. At age 16, Todd composed and conducted the live performance of his first symphonic composition which won him the Sousa National Award for Music the following year. During his career, Todd has worked with countless retail advertisers including automotive dealerships and independent tire dealers. Todd has the natural ability of taking a raw voice track and making it sing. Clients receive an audio track that sounds great while delivering a compelling, meaningful message. |
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Jessica Blair - Web, SEO, and all things Digital
With over 8 years of experience in web design and development, Jessica can answer any "digital" need HMA clients might have. From information-only static web sites to full e-commerce, Jessica ties the web development, online marketing and traditional advertising efforts into one harmonious campaign.
Jessica knows that a visually-appealing web site is only part of the battle. In her role as search engine marketing manager, Jessica will work so that potential customers can find the advertisers web site. This includes SEO, PPC, online campaigns and comprehensive reporting. |
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Laura Poropatich - Graphic Design & Art Direction
Laura's previous position of Creative & Art Director for CBN gives her the rare ability of knowing how to blend colors, fonts and design creating meaningful, powerful and persuasive advertisements.
During her career, Laura has designed virtually every type of visual and print based advertisement including newspaper, posters, brochures, inserts, direct mail and logos.
Laura's job is to make sure the print and visual-based creative works. With an innate ability to put herself at the consumer end of advertising, Laura keeps working until she knows they get what the advertiser is offering. Laura will make sure the creative product is on strategy, on target, on time and on budget. |
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